Digital marketing seminar @ Implement Oslo

This week I invited my fellow students from the MSc class in Strategic Marketing Management to a seminar at the Implement Office in Oslo. The topic: The impact of digitalization on our area of expertise, better known as “Digital Marketing”. We shared experiences and learnt a lot from each other.

Roman giving us an introduction to Google Analytics – and best practices for how to measure RoMI with this amazing tool.
About 40 BI Master students showed about to learn and share.

To me the demand for such an event was quite amazing, considering that we all should be equipped with state-of-the-art knowledge by the end of our Master studies now. It’s just one more sign for how fast this topic is evolving and how hard it is to be on top of everything. This slide on data velocity (Auke Hunneman) says it all – look at the difference between the rate of data creation and human information consumption:

No wonder it’s hard to stay on top of digital transformation!

On behalf of our class, thanks a lot to Kristiane Aas Stormark for taking such good care of us, to Mante Kvedare and Harald Ihlen Møyner for being so supportive and sponsoring this event and to Finn Erling Røgenæs for a great and insightful introduction on the topic!

Click here to watch a minute of the seminar:

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